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LIKERS.TV LAUNCHES TO MAKE TV
AND ADVERTISING MORE SOCIAL

Likers.tv, a first-of-its-kind, social media-based on-screen advertising platform which aims to establish substantial incremental revenue streams for both brands and broadcasters, is to debut at the upcoming MIPTV market in Cannes, France.

The interactive technology will bridge the gap between TV and the ‘second screen’. Comprising a live advertising ticker at the bottom of the TV screen – overlaid onto existing programming – the Likers.tv platform displays pictures and names of a brand’s new social media fans in real-time to facilitate live public endorsement on TV. Viewers can also ‘like’ a specific programme or show contestant, creating new ways in which to engage in voting or competitions.

The aim of Likers.tv is to create a new business model for broadcasters by establishing a new source of advertising income, as well as exploit and expand a brand’s commercial fanpage community and to drive both fan engagement and consumer awareness.

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LIKERS.TV SIGNS FIRST BROADCAST
DEAL FOR ASIA AT MIPTV

 

Cannes, France; 3rd April 2012

Likers.tv, the first-of-its-kind, social media-based on-screen advertising platform, has been picked up by leading Mongolian broadcaster Mongol TV.

The country is a natural fit for the innovative technology, boasting an extremely high percentage of under 35s – more than 60% – as well as high social media usage statistics.

Likers.tv, which aims to establish substantial incremental revenue streams for both brands and broadcasters, will bridge the gap between TV and the ‘second screen’. Comprising a live advertising ticker at the bottom of the TV screen – overlaid onto existing programming – the Likers.tv platform displays pictures and names of a brand’s new social media fans in real-time to facilitate live public endorsement on TV. Viewers can also ‘like’ a specific programme or show contestant, creating new ways in which to engage in voting or competitions.

» Read more…

 

On the Web

Informaciona (in Spanish) Likers

 

XET.net in Korea Likers.tv signs first Asian deal

 

Interactive TV Today Interactive TV News Round-Up (IV): Likers.tv, Mongol TV, Nielsen

 

 

C21 Media TV Facebook display rolls out

 

Cynopsis Media

Section Digital advertising

 

On Screen Asia

Breaking@MIPTV: Likers.tv signs first Asian deal

 

 

Televisual  Likers.tv launches on-screen social media link at MIP TV

 

 

 

 

 

 

 

Copyright © Likers.tv Canada 2012. Patent pending # 4596481. In partnership with The Format People