LIKERS.TV LAUNCHES TO MAKE TV
AND ADVERTISING MORE SOCIAL
Likers.tv, a first-of-its-kind, social media-based on-screen advertising platform which aims to establish substantial incremental revenue streams for both brands and broadcasters, is to debut at the upcoming MIPTV market in Cannes, France.
The interactive technology will bridge the gap between TV and the ‘second screen’. Comprising a live advertising ticker at the bottom of the TV screen – overlaid onto existing programming – the Likers.tv platform displays pictures and names of a brand’s new social media fans in real-time to facilitate live public endorsement on TV. Viewers can also ‘like’ a specific programme or show contestant, creating new ways in which to engage in voting or competitions.
The aim of Likers.tv is to create a new business model for broadcasters by establishing a new source of advertising income, as well as exploit and expand a brand’s commercial fanpage community and to drive both fan engagement and consumer awareness.
» Read more…
LIKERS.TV SIGNS FIRST BROADCAST
DEAL FOR ASIA AT MIPTV
Cannes, France; 3rd April 2012
Likers.tv, the first-of-its-kind, social media-based on-screen advertising platform, has been picked up by leading Mongolian broadcaster Mongol TV.
The country is a natural fit for the innovative technology, boasting an extremely high percentage of under 35s – more than 60% – as well as high social media usage statistics.
Likers.tv, which aims to establish substantial incremental revenue streams for both brands and broadcasters, will bridge the gap between TV and the ‘second screen’. Comprising a live advertising ticker at the bottom of the TV screen – overlaid onto existing programming – the Likers.tv platform displays pictures and names of a brand’s new social media fans in real-time to facilitate live public endorsement on TV. Viewers can also ‘like’ a specific programme or show contestant, creating new ways in which to engage in voting or competitions.
» Read more…
On the Web
Informaciona (in Spanish) Likers
XET.net in Korea Likers.tv signs first Asian deal
Interactive TV Today Interactive TV News Round-Up (IV): Likers.tv, Mongol TV, Nielsen
C21 Media TV Facebook display rolls out
Cynopsis Media
On Screen Asia
Breaking@MIPTV: Likers.tv signs first Asian deal
Televisual Likers.tv launches on-screen social media link at MIP TV